According to Baltimore Sun, Chris Clark bought the name back in 1994, hoping that the domain would help him score a contract with a pizza company. But six years later he sold his Internet consulting company, but he kept paying the $20 monthly fee for the domain.

But when he heard that in 2006 a Russian company paid $3 million for Vodka.com, he decided to put its domain on auction. Clark turned to Sedo.com to help him sell the domain. The auction has started with $100, but in just two days the bidding hit 2 million.

"Really generic description domains are hot commodities these days, especially the ones that encapsulate an entire industry," said Jeremiah Johnston, Sedo's chief operating officer, quoted by Baltimore Sun. Sedo.com refused to disclose the identity of the new owner of Pizza.com.

Chris Clark, who now owns Minestream Software Corp., a company that sells Internet protection products, said he has not idea what he will do with the money.

Of course, he has only one regret. "In '94, you could have just registered everything and anything," Clark said. "I think about that now, yeah".