YouTube is expanding on a global scale and plans to go from just being an internet site to becoming a TV destination, as TiVo Inc. made an announcement on Wednesday on a new partnership that plans to bring YouTube videos directly on users’ television sets.

Tara Maitra, Vice President and General Manager for Content Services at TiVo said: “YouTube APIs enable TiVo to provide an extremely rich and highly personalized viewing experience for streamed video on the television.”

This collaboration will enable TiVo users to watch high-quality videos from YouTube right on their television, and with the help of YouTube’s APIs, they will also be able to search and instantly stream videos from YouTube.

The service reminds us of Apple’s initiative last year, when they started Apple TV, which also allowed users to watch YouTube videos on their televisions. The TiVo deal just seems to boost YouTube, which is already a popular Web destination, but could also become a television ‘must see’.

Out of a total of 4 million TiVo subscribers, less than a quarter of them will actually benefit from the new collaboration, as it requires a broadband connection supported only by more recent versions of hardware.

The service is expected to become available later this year, enabling users to rate, flag and share videos, as well as log into their YouTube accounts directly from TiVo and access their favorite channels and playlists.

YouTube has continued to grow in size and popularity over the years, and it became a top Web destination, and not necessarily only for young people. The ‘YouTube on your TiVo’ can only make things better for both, as it could attract even more audience.

“TiVo should be the best experience for all video options, whether it’s coming from cable, satellite or off a server,” said Ms. Maitra as quoted by The New York Times. Ever since it was founded, in 1997, TiVo became a lead provider of superior television experience, and it promises to continue to offer their customers everything they want in the entertainment field.