The American Heart Association's Go Red For Women Movement has gained momentum as the First Lady endorsed it directly in this week's national radio address which she snatched from her husband.

"Start by protecting your own heart, and spread the word to others," Mrs. Bush said in her radio address. "February is a month known for Valentines. This February, encourage your loved ones to take care of their health. It's the best Valentine's gift you could possibly give."

Laura Bush is the ambassador for the Heart Truth, a campaign to educate women about the risks of heart disease and the steps to prevent it. Heart Truth has announced that according to newly analyzed data by the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health, heart disease deaths in American women continued to decline in 2005, and for the first time, have declined six years consecutively, covering the years 2000-2005.

Also, Macy's offers on this day a savings pass to customers wearing the signature heart-health color - RED. Another powerful sponsor is Merck. There are many local sponsors as well. Abbott, a global health care company devoted to the discovery, development, manufacturing and marketing of pharmaceuticals and medical products, has launched a campaign in the SF Bay Area.

Abbot allows women throughout the Bay Area to register for a free online heart checkup that predicts their personal risk of having a heart attack within 10 years.

The Heart Truth reminds that the main risk factors are: an age 55 or older, a family history of heart disease, high blood pressure, high cholesterol, diabetes, smoking, obesity and the lack of physical activity. Heart Truth partners include: The Office on Women's Health, Department of Health and Human Services; the American Heart Association; WomenHeart: the National Coalition for Women with Heart Disease, and other organizations.