Google revealed yesterday a new integrated applications suite for Apple’s popular smart phone, the iPhone. The suite comes only one month after the tough Internet company launched its first customized Web portal for iPhone users.
"On Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device," The New York Times reported on Monday, citing internal data that Google provided the newspaper with. So, Google seems to have realized how important Apple’s iPhone is for its own business and hurried up to make the necessary improvements to its mobile Web applications suite and to eventually launch it on the market.
Despite the fact that after Christmas iPhone traffic to Google has fallen bellow the traffic to Google from Symbian-based devices, Google still chose to bet on iPhone, which accounts for only 2% of smart phones worldwide, compared to 63% for Symbian-based smart phones and 10% each for Microsoft’s Windows Mobile and BlackBerry.
Google’s new integrated
applications suite is to be displayed at this week’s MacWorld Expo in
The new services will be available to anyone who uses Apple’s iPhone and can be reached by simply directing the smart phone’s Safari Web browser to Google’s home page.
The improvements Google brought to its new applications suite include a streamlined interface, the fact that users can customize the applications on tabs in the Google.com menu bar and others. The tab customization includes Google’s popular services such as Gmail, Docs, Calendar, Reader and Picasa; now, they all are faster and have brand new features.