It seems like the Japanese company achieved its goals, maybe better than intended, as the British media reports that the Nintendo Wii is latest attraction for the residents at Sunrise of Edgbaston, a retirement home in Birmingham.

BBC reported that the pensioners who are aged between 80 and 103 are having fun playing with the motion-sensitive console. Their favourite games are virtual tennis, golf and bowling.

According to The Telegraph the gaming fun started three weeks ago when one of the chefs brought in his son’s Wii and lent it to staff for the weekend.

In a matter of days the residents were so thrilled by the gaming console that they demanded that the stuff purchase one.

Bowling has proved to be the most popular game and a 90-year-old resident, Barrie Edgar, is the new gaming star. "It's fiercely competitive. We're all addicts and it's really bridged the generation gap. I'm so glad they got us one of own." said Mr Edgar.

"Our whole approach is resident-centred and focuses on the individual person's needs. We enable people to live life on their own terms," said Diane Rudge, executive director of the retirement home, quoted by The Telegraph.

In fact Wii has proved to be a huge success in UK. According to Chart Track, a UK-based research firm, Wii is now the holder of the record for the fastest selling home console in the British territory, with more than 1 million units sold in less than a year since its inception on the market.

More precisely, the Wii sold 1 million units in 38 weeks, compared to Sony’s PlayStation 2, which hit that landmark in 50 weeks, and Xbox 360, in 60 weeks. Last month Wii was the best selling console in US and Japan.