“At the moment, we’re thinking about sharing all sorts of things here, ranging from product news and title announcements to developer updates and industry opinion posts – all of which will come straight from the people here inside SCEA who are working, thinking and playing with this stuff everyday. Look to the categories on the sidebar for some initial thoughts we have on future post themes.”

Microsoft has already a similar dedicated to Xbox platform which is written and maintained by Xbox Live Director of Programming Larry Hryb. The blog was started in 2004. In its introductory post, PlayStation blog announced also its policy.

“Now, what we’ve learned, perhaps the hard way, is that a blog like this is really about you and the things you want to hear, share and discuss with us. With that in mind, you’ll notice that comments are enabled – and encouraged – so tell us what you want to see here and we’ll do our best to make it happen. And yes, like most blogs, we have a comment policy, please just keep this in mind when you’re leaving a comment.

According to 1Up.com, the blog not by a an individual but instead people from all levels of Sony -- the executive, right on down to the lowly game tester -- will be able to post here.