"With this deal, all four of the world's major music companies are now official YouTube partners," said Chad Hurley, CEO and Co-founder of YouTube. "EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies. We're excited to add EMI Music's stellar roster of artists' content to our site and make it available to our community." EMI will offer music videos from artists including David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen, Norah Jones and YouTube Video Award winners, OK Go and Sick Puppies. Moreover, as part of this agreement, EMI will make authorized video content available to YouTube for the first time.
YouTube's content management tools also give EMI Music the
ability to request the removal of EMI's copyrighted content from YouTube.
Since Google acquired YouTube in a $1.6 billion deal, the
In February YouTube signed a deal with Digital Music Group Inc. to post more than 4,000 hours of video content such as classic television shows to the video-sharing site.
YouTube has also signed deals with music companies including Warner Music Group, Universal Music Group and Sony BMG Music Entertainment that will allow consumers to use some of their music in the creation of videos.