Joost, the new TV wonder-kid, has struck another deal to add
more content to its service. Warner Bros. Television Group (WBTVG) announced it
will bring program offerings to Joost on an exclusive basis, including WBTV:
SCI-FI FIX and WBTV: Before They Were Mega Stars. This marks the first time
that WBTVG will launch Warner Bros.-branded programming services online.
“As one of the premier television production studios, the
fact that Warner Bros. has chosen to create its first online channels on the
Joost platform shows that we are creating a unique, communal television
experience for viewers where content owners can distribute
professionally-produced programming with the quality and security they need,”
said Yvette Alberdingk Thijm, executive vice president, content strategy and
acquisition.
“The program offering that Warner Bros. will showcase on Joost
demonstrates the depth and breadth of our content – from classic programs to
current hits, from sitcoms and dramas to sci-fi and adventure, the Joost
platform offers channels and programs that have broad appeal and are in high
demand.”, she added.
WBTV: SCI-FI FIX features shows like “Adventures of Briscoe
County,” “Aquaman,” “Babylon 5,” “Crusade,” “Human Target,” “Invasion,” “Max
Headroom,” “My Favorite Martian,” “Prey,” “Time Trax” and “V.”
Few days ago, Joost signed a similar deal with Turner Broadcasting System, Inc. which will begin to distribute content from its Adult Swim and CNN. Joost has already reached agreements to download programs from Viacom networks such as MTV, Comedy Central and VH1.